When it comes to digital advertising, Facebook is an amazing platform. But one of the things that has stood out the most to me, is the ability to use the Facebook pixel.
Actually, having the Facebook pixel installed on your website and landing pages is something you should do even before you launch any facebook ads.
This pixel (or code) can deliver amazing opportunities that can allow you to reach out to those that have expressed interest in you and your business.
But one of the most common issues people state is how do I even get started with it.
7 Easy Steps
This post is a walkthrough on how you can start to implement this right away.
- Go to your Facebook Ads Manager and in the top right click the menu link to view all of your options and select “Pixels”.
- From there you will see the button to create a Facebook pixel. Click it, name your pixel and then click the install pixel now button that follows.
- Once you see all of the code, copy it and log into the backend of your site.
- Install the code in the <header> </header> section. Don’t worry if this does not make sense to you.
- If you are using WordPress, I highly recommend the plugin by PixelYourSite. Search “PixelYourSite” in the plugin search bar then install and activate the plugin. It will walk you through the rest of the process.
- If you are using Google Tag Manger on your website, just add in a separate HTML tag to fire on all pages. (note: be sure to hit publish button after you have added the new tag)
- In Squarespace use their header code injection walkthrough from their help section.
- If none of the above options work, look for where ever you can access the <head> </head> section of your website and then paste in your Facebook pixel there.
- After you have installed it, wait an hour and check inside the Facebook Pixel Manager to see if your pixel is active. It should look something like this.
- Finally, create a custom audience of all of the traffic that is coming to your website. There are more things you can do with your Facebook pixel, but I would always recommend people create a custom audience of all of the visitors coming to their website. Below is the setup I typically implement.
- Click the “Create Audience” button and you are ready to go.
Like I said before, this is an initial setup of the Facebook pixel, but once installed it will allow you to create even more Facebook audiences that you can use to be even more targeted and effective in your advertising.
To begin with, it will allow you to be tracking people that have already shown interest in what you are offering, so when you want to promote something on Facebook, you already have a group of very targeted people you can market to.