If there is one thing that is becoming a pet peeve of mine, it is the failure to have a mobile presence.
I do not care what industry you are in, one of the biggest improvements you can do for your brand is have a good mobile presence.
I know that there are still some people out there who do not have a smartphone, but even most of those people have a tablet.
And yet so many brands put mobile websites on the back burner.
Even in industries like construction, the rise of mobile and tablet traffic has increased dramatically.
And this trend is only going to continue, especially as even more new devices hit the market like Google Glass or even smart Refrigerators.
You can’t rely on only having a desktop version of your site anymore. You have to embrace mobile.