After much thought I’m taking a break. It is meant to be temporary, but I know it needs to happen.
I know there are seasons in our life and I’m currently in one. My wife is about to have a baby very soon. Probably within the next 24 hrs.
When it comes to new features from different social media and online marketing tools, many people jump head first into the newest tactic that is available to them. However, is that always the best thing to do?
Instead of focusing on the newest marketing tactic right away, ask yourself if it will help you achieve your goals.
In this discussion we break down the difference between tactics and strategy and why this is so important. Below are some of the questions that I discuss.
This interview was originally recorded a few weeks ago, but I ended up waiting to produce it as I was working on the product(s) for helping the target industry that is discussed in the program today. One thing Matt Paulson (guest for the podcast) has taught me is that the people who run online businesses are focused on their business not necessarily producing a lot of content. I maybe making excuses, but I hope you will forgive me.
In this episode I have the privilege to have Matt Paulson back on the show to talk about the next steps in starting a business around an interest you have.
For those of you that missed out, in the last podcast Matt did a great job of assigning me homework on the very first initial steps of starting an online business for the massage therapy industry. If you missed it you should probably go back and take a listen.
Since then I have been working on the homework that Matt assigned to me last week and have had some interesting findings and potential problems.
However, we take the time to sort through these challenges and potential solutions for them.
Have you wondered how you can take your gifts and turn them into a business?
For the 62nd episode of the 168 Opportunities podcast I am very blessed to have online business consultant Matt Paulson join me as we start the process of doing just that.
Matt Paulson is an amazing entrepreneur who has developed a great knack for using his gifts online to help others in a very profitable manner. I interviewed him back in the end of 2012 when he quit his full time job to work on his online businesses and have watched how he has only made his businesses even more profitable since then.
However, I reached out to him 2 months ago to pick his mind about some new business ideas I had.
Through our conversations, we realized that the process of vetting a good business idea was something that everyone (especially you as the listener) could benefit from. It was through our meetings that we thought it would be a great idea to have a continuing series of Matt guiding me through this process on the podcast.
It only seemed like this would be a win, win win situation and a no brainer to do.
In this episode Matt helps ask me the difficult questions that anyone needs to ask in working on creating a service or product for a profitable niche.
There were many times I fumbled at the answers, but it was all the more important for him to ask me these questions. I was challenged in many ways and we discussed some great points on finding an industry that showcased signs of being profitable.
This discussion and ones that we will have moving forward, should be very insightful for anyone who is trying to build a profitable, online business with knowledge and gifts they have.
If there is one thing that is becoming a pet peeve of mine, it is the failure to have a mobile presence.
I do not care what industry you are in, one of the biggest improvements you can do for your brand is have a good mobile presence.
I know that there are still some people out there who do not have a smartphone, but even most of those people have a tablet.
And yet so many brands put mobile websites on the back burner.
Even in industries like construction, the rise of mobile and tablet traffic has increased dramatically.
And this trend is only going to continue, especially as even more new devices hit the market like Google Glass or even smart Refrigerators.
You can’t rely on only having a desktop version of your site anymore. You have to embrace mobile.
Back in August 2013, Facebook announced that they would be working with Shutterstock to provide stock photography for Facebook advertising.
However, there has not been much talk about it since it was announced.
Since this option seems to be available to everyone, I would like to clear the air on this and show you how to take advantage of this.
One of the big predictions for 2014 is that Pinterest will become the second most referring source of traffic in Social Media. With that in mind, do you feel like you are using Pinterest wisely?
I know that there are many things that I need to work on.
So, in this podcast I am very honored to interview Cynthia Sanchez from OhSoPinteresting.com as she provides some amazing insight into Pinterest and how it can help you spread your message online.
If you have never heard of Cynthia before, where have been living?
Ever since the beginning of 2013, Cynthia has been crushing it online as she has built up her brand through her blog, podcast and workshops.
Additionally, she has made several public speeches at conferences like New Media Xpo and Social Media Marketing World on the what Pinterest can do for brands online.
She truly has become a master of her craft in such a short amount of time.
Thankfully, Cynthia was happy to come on the show and talk about the amazing benefits of utilizing Pinterest. Besides hearing about some amazing statistics, we also explored the current capabilities and future for the social platform in 2014.
So be sure to listen.
In today’s online marketing world, never underestimate the power of an email list.
Many people may be concerned about the future of email as it seems the younger generations use it less and less and sometimes claim to never even have one. So this begs the question of is an Email List still valuable for the future?
In this podcast we answer that question as we discuss the power of email marketing for your brand or business.
Facebook advertising can seem overwhelming.
First you have to understand how to get into your ad account, setup your first campaign, figure out what ad works best and then lets not forget how to best optimize the targeting options Facebook gives you.
But even before you get into that, why should you use Facebook advertising?