How To Easily Install The Facebook Pixel In 7 Steps

So You Can Start Making An Impact With Your Business

When it comes to digital advertising, Facebook is an amazing platform.  But one of the things that has stood out the most to me, is the ability to use the Facebook pixel.

How To Install The Facebook Pixel

Actually, having the Facebook pixel installed on your website and landing pages is something you should do even before you launch any facebook ads.

This pixel (or code) can deliver amazing opportunities that can allow you to reach out to those that have expressed interest in you and your business.

But one of the most common issues people state is how do I even get started with it.

7 Easy Steps

This post is a walkthrough on how you can start to implement this right away.

  1.  Go to your Facebook Ads Manager and in the top right click the menu link to view all of your options and select “Pixels”.Facebook Ads Manager Pixel
  2. From there you will see the button to create a Facebook pixel. Click it, name your pixel and then click the install pixel now button that follows.Facebook Create A Pixel
    Facebook Install A Pixel
  3. Once you see all of the code, copy it and log into the backend of your site.
  4. Install the code in the <header> </header> section. Don’t worry if this does not make sense to you.
    1. If you are using WordPress, I highly recommend the plugin by PixelYourSite. Search “PixelYourSite” in the  plugin search bar then install and activate the plugin. It will walk you through the rest of the process.Pixel Your Site Plugin
    2. If you are using Google Tag Manger on your website, just add in a separate HTML tag to fire on all pages. (note: be sure to hit publish button after you have added the new tag)Facebook Pixel Google Tag Manager
    3. In Squarespace use their header code injection walkthrough from their help section.
    4. If none of the above options work, look for where ever you can access the <head> </head> section of your website and then paste in your Facebook pixel there.
  5. After you have installed it, wait an hour and check inside the Facebook Pixel Manager to see if your pixel is active. It should look something like this.Facebook Pixel Manager
  6. Finally, create a custom audience of all of the traffic that is coming to your website. There are more things you can do with your Facebook pixel, but I would always recommend people create a custom audience of all of the visitors coming to their website. Below is the setup I typically implement.
    Custom Audience Setup
  7. Click the “Create Audience” button and you are ready to go.

Like I said before, this is an initial setup of the Facebook pixel, but once installed it will allow you to create even more Facebook audiences that you can use to be even more targeted and effective in your advertising.

To begin with, it will allow you to be tracking people that have already shown interest in what you are offering, so when you want to promote something on Facebook, you already have a group of very targeted people you can market to.

Happy Marketing!

Quuu Review: A Hand Curated Personalized Content Publisher – 168 TV 002

Build Authority, Provide Helpful Content and Save Time Using Quuu

Do you wish there was a way for you to find valuable content to share with people following you?

Or do you struggle with finding time to not only to find content that you can share with people in your desired niche, but also remembering to post it?

In today’s episode, we review the tool Quuu (and no, that is not a misspelling) which helps to solve both of these problems.

Quuu is a cloud-based platform that hand curates content for influencers to publish (automatically) to their community based on preselected categories of content.

And the best part is that it integrates with Buffer, so it publishes the content for you automatically.

How To Overcome Procrastination – 168 TV 001

Do you ever find yourself wanting to do something, but you still just don’t seem to do it?

Do you struggle with procrastination?

In today’s first episode of 168 TV we unpack the three reasons you procrastinate and how to overcome them

I admit in the video that it took me too long to record this video and kick off 168 TV.

My goal with this video is to get over my fears of producing this content and to hopefully encourage you to stop procrastinating in your own life and move forward on the things you know you need to.

Success Is Never Owned, It Is Rented

And The Rent Is Due Every Day

Just because you reached a new level in your life does not mean you are done.

Success takes work… it just does.

And the work truly never ends.

Optional: Listen to post below

Success Is Never Owned It IS Rented &The rent is Due Every day

This can be a hard concept to admit. In a world of instant gratification there is a big desire to have an overnight success and then just live on the rewards of that success as we ride off into the sunset.

If it only it was that easy…

Recently, I wrote a post where I explained that I had experienced a major success and felt like I had made it. It seemed like things were going my way and all of my hard work had paid off and I took my foot off the gas.

If I could go back in time, I would have told myself to have keep pushing forward. That the success I had was due to my desire to work hard and if I wanted to continue having successes I would need to go right back to work and to continue to provide value to my audience.

I needed to realize that “Success is never owned, it is rented and the rent is due every day.”

The quote above comes from Rory Vaden’s book Take the Stairs which is now in my top 10 most recommended career and business books for anyone to read.

This phrase has made me self-aware of the fact that you and I are going to have to continue to work every day for the rest of our lives, if we want to continue and maintain success.

So instead of viewing work as an unnecessary evil, view it as an ongoing opportunity to further better your life.

There will be many people that don’t want to do the work or start to do the work and fade in the end.

Instead, commit yourself to consistently showing up every day to work towards your success. And when you have a high point of achievement, remember the sun will rise again tomorrow and the rent will be due once again for the continued opportunity to be successful.

Cheers… and here’s to your daily work.

Comfort Is Decline

Have you ever felt a regret of wishing you would have kept working after a big win in your life?

If you are anything like me, you can probably think of a time in your life where this is true. Or maybe you are feeling that right now?

Optional: click below to listen to post.

Comfort Is Decline

As it turns out you and I are not alone either.

One of the most popular YouTube Vloggers Casey Neistat (like 1 million views per video posted) stated in a interview recently that he regrets not continuing to work after he had produced a series with his brothers for HBO.

Watch the snippet below to hear this in his own words.

[Raw language]

As Casey explains, he wishes he would have continued to produce videos, but he admits he felt like he had made it to the big time and coasted for the next 2 years.

It is something he and I share in common.

3 years ago I was on a stage at one of the biggest events in the blogger, vlogger and podcast industry that existed at that time. It was something I dreamed of being a part of and it was awesome.

I walked around with my “Speaker” badge, shook hands, connected with others and even celebrated with other great speakers in an incredibly fancy private lounge at the Bellagio hotel in Las Vegas.

I watched the water spray up from the massive fountains as we all sang along to a Pavarotti song that was playing. It was epic.

It was a great success which made me feel like “I had made it”….

Unfortunately, I became comfortable and like what the Casey stated “comfort is decline”.

It has taken me a long time to understand what all happened in my journey as I sat back and wondered why things were not continuing to happen the way that I thought they should, but now I get it.

I was in decline.

However, in 2016 I finally understood some great words of advice from the insightful author Rory Vaden that “Success is never owned, it is rented and the rent is due every day.”

So my challenge to you is to not get caught up in the moment after you feel like you “made it”.

Do not just put your feet up and get comfortable. Every day is a new day and you will need to continue to work in order to make progress and have more success in your life.

094 – 5 Background Music Sites That Will Help Keep You Focused

For many of us we suffer from some sort of Attention Deficit Disorder where we can get disctracted very easily.

5 Music Backgorund Sites That Help You Focus

So in a world where you need to focus get stuff done, becoming easily distracted is not a good trait to have.

Thankfully, I found 5 websites that can help you stay focused on what needs to get accomplished by using background music/noise to quiet your distracted mind.

This may sound completely crazy, but I have had many individuals thank me greatly for telling them about these websites.

  1. – The website is in Beta, but the creator behind asks you a series of questions that help create a playlist to help you focus for whatever mood you are in.
  2. – For those of us that like the sound of the rain (aka me), this is a website that plays the same rain track over and over again. However, it never gets old and if you continue to do work with it, you will begin to somehow just focus right away was soon as you hear the first raindrops coming down.
  3. – I do not use this site very much, but Coffitivity does a great job of providing tracks of a coffee shop background that come people truly prefer. If you work alone, sometimes it can be nice to get the noise of others around you even if you are just in your pj’s sitting at the computer at 2 am.
  4. – I need to meet the founder of this site as they created a background nature music tool that allows you to mix your own personal nature sound. Want to hear the leaves blowing while also hearing the cracking of a fire, why not? Noisli can help you with that.
  5. – This is maybe more of a relaxing, ambient music site, but at times when your day can get extremely crazy, this website can help you relax fro a little bit, before jumping into the grind again.
  6. – This is one of my most relied background music tools as they have options for everyone. They truly embrace the science of creating the right tracks to help keep you focused, while understanding that it is not the same for everyone.

093 – Three Tips To Stay Connected With Your Spouse

With it being February, I thought it would be fitting to do a quick podcast on som tips to help you stay connected to your spouse or significant other for that fact.

3 Tips To Stay Connected To Your Spouse

Often times when you are working hard at something, you can become distracted and your spouse/family may get left behind in some cases.

You may not be anywhere near becoming divorced, but without conscious awareness of how your mate feels, you may slowly start down that trajectory.

091 – What To Start Doing Right Away When Building Your Email List

If I could go back in time I would tell myself to focus on growing my email list more and takeing better care of them.

Building An Email List

Hindsight is always 20/20, but one of the best ways I could have taken better care of them was to be better at segmenting my list.

In this episode I talk through a specific strategy of utilizing hidden fields to help gather more information to be able to provide better value and to help in assisting with future sales.

The two platforms that I discuss heavily are Click Funnels and LeadPages.

090 – Fun Friday: A Quick Message of Thanks and Encouragement

This was a short and sweet message.

But I wanted to say thank you to all of  the listeners as this was the first week where I published 5 podcast episodes.

A Message Of Thanks

It has been difficult, but also a ton of fun too.

But most of all I wanted to encourage you to work hard, but to also play hard.

I hope you take time yourself to do the same with your family and friends too.

Cheers, until next week.

– Peder